"MRI-Simmons USA" provides data about demographics, attitudes, lifestyle behaviors, purchases of products and services, brand preferences, and media consumption for U.S. adults 18 and older. It is useful for researchers in marketing, public communication, public policy, and other social sciences.
We access the data from this study through a database called "Catalyst," from MRI Simmons.
Data come from a large, well-designed, scientific, annual survey of adults. They can be used to answer such questions as:
- What types of people care about environmental issues?
- Of adults in a certain age group, what percentage bought dining-room furniture in the last year?
- Of the people that read The Wall Street Journal at home, what percentage are men?
