UVM Libraries Research Guides: Continuing Education--Research Guide for Program Developers: Media

Media Directories

The following resources can help you identify newspapers, magazines, trade publications, and radio and TV stations that might be appropriate for reaching your target audience.

Gale directory of publications and broadcast media
Where to Find It: Howe Reference Desk (1st Floor)
Call Number: Z6951 .A97
Format: Printed material (book, report, etc.)
Description: A guide to newspapers, magazines, journals, radio stations, TV stations, and cable systems in the United States, Canada, and the rest of the world. Provides contact information, description, subscription rates, circulation or wattage, and some ad rates.

Kantar SRDS media planning platform--Business publications: Where to Find It: On the UVM Libraries Web Site; URL: http://next.srds.com/csearch/42917; Format: Subscription Database (Remote access for UVM affiliates only); Description: Click "Select Business Classes" or "Select Health Classes" to generate lists of business, technical, and trade publications covering various professions and topics. Provides circulation data and advertising rates.

Kantar SRDS media planning platform--Consumer magazines: Where to Find It: On the UVM Libraries Web Site; URL: http://next.srds.com/csearch/42922; Format: Subscription Database (Remote access for UVM affiliates only); Description: Click "Consumer Classes" to search for media by subject of interest. Describes consumer magazines and their circulation data and advertising rates. Useful for identifying magazines on a particular theme (e.g., weddings, fishing, sports).

Kantar SRDS media planning platform--Newspapers: Where to Find It: On the UVM Libraries Web Site; URL: http://next.srds.com/csearch/42923; Format: Subscription Database (Remote access for UVM affiliates only); Description: Identify newspapers and their circulation data and advertising rates.

Kantar SRDS media planning platform--Radio: Where to Find It: On the UVM Libraries Web site; URL: http://next.srds.com/csearch/42983; Format: Subscription Database (Remote access for UVM affiliates only); Description: Generate a list of radio stations by market and/or format.