"National Consumer Study" is a powerful database that provides data about demographics, attitudes, lifestyle behaviors, purchases of products and services, brand preferences, and media consumption for U.S. adults 18 and older.
It is useful for researchers in marketing, public communication, public policy, and other social sciences.
Data come from a well-designed, scientific, annual survey of 20,000 people. Howe Library has access to data back to 2007. They can be used to answer such questions as:
- What types of people make a conscious effort to recycle?
- Of all adults aged 35-40, what percentage bought dining room furniture in the last year?
- Of the people that read Time magazine, what percentage are men?