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About National Consumer Study

Why and how to use National Consumer Study

Why use this resource? To get detailed data on demographics, attitudes, lifestyle behaviors, consumer habits, brand preferences, and media consumption for U.S. adults (18 and older) by creating your own cross-tabulations.

What's in this resource? Statistical data.


Consumer Demographics

Consumer Behavior



Mass Media

Dates of Coverage

Surveys conducted in 2007, 2008, 2009, 2010, and 2012.

Earlier survey data available on CD-ROM and in print by contacting the library liaison for business and community development and applied economics.

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