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About Business Insights: Essentials  

Why and how to use Business Insights: Essentials
Last Updated: Jan 7, 2014 URL: http://researchguides.uvm.edu/aboutbusinessandcompanyresourcecenter Print Guide Email Alerts
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Why use this resource? To find industry surveys; domestic and international company profiles and financial statements; SWOT analyses; and journal, magazine and newsletter articles from scholarly and popular business literature.

What's in this resource? Full-text reports, articles and excerpts from reference books, and citations, abstracts, and some full text of articles.

 

Subject(s)

Brands

Business

Business Rankings

Companies

Industries

Management

Marketing

Dates of Coverage
Varies by publication, 1970s-present
Truncation or Wildcard

* substitutes for zero or more characters at the end of a word or root word

? replaces exactly one character within a word to retrieve various forms of that word (may use more than one ?)

! stands for one or no characters

Phrase Searching "market share"
Vendor
Gale Cengage Learning
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