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Why use this resource? To find industry surveys; domestic and international company profiles and financial statements; SWOT analyses; and journal, magazine and newsletter articles from scholarly and popular business literature. What's in this resource? Full-text reports, articles and excerpts from reference books, and citations, abstracts, and some full text of articles. |
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Subject(s) |
Brands Business Business Rankings Companies Industries Management Marketing |
| Dates of Coverage |
Varies by publication, 1965-present |
| Truncation or Wildcard |
* substitutes for zero or more characters at the end of a word or root word ? replaces exactly one character within a word to retrieve various forms of that word (may use more than one ?) ! stands for one or no characters |
| Phrase Searching | "market share" |
| Vendor |
Gale Cengage Learning |
| Connect | Business Insights: Essentials |
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