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About Business Insights: Essentials

Why and how to use Business Insights: Essentials

Why use this resource? To find industry surveys; domestic and international company profiles and financial statements; SWOT analyses; and journal, magazine and newsletter articles from scholarly and popular business literature.

What's in this resource? Full-text reports, articles and excerpts from reference books, and citations, abstracts, and some full text of articles.

 

Subject(s)

Brands

Business

Business Rankings

Companies

Industries

Management

Marketing

Dates of Coverage Varies by publication, 1980-present
Truncation or Wildcard

* replaces zero or more characters within or at the end of a word or root word

? replaces exactly one character within or at the end of a word or root word (may use more than one question mark)

! replaces one or no characters within or at the end of a word or root word

Phrase Searching "market share"
Vendor Gale Cengage Learning
Connect Business Insights:  Essentials